Internationale Standards

Producing Commercials
The Universal Principles of Engagement

The Universal Principles of Engagement

1. Meeting the client’s objectives

2. Non-Disclosure Agreements (NDAs)

3. Maximum of three bids

4. Contract in writing

5. Production companies should be contracted on a fixed bid or cost plus basis

6. Up-front payment

7. Interest on late payments

8. Cancellation provisions should be clearly spelled out.

9. Choice of suppliers

10. The Company contracting the production company should be responsible for paying them

11. Diversity

12. The Environment